FLOWER GIRLS

Logomark.
Visual Identity.
Brand Photography.
Broadcast.
Retail Design.

PROJECT DETAILS

Everything else pales compared to the beauty of flowers. The Flower Girls brand partnered with us to bring their light and airy clothing to life. The Flower Girls brand concept originated from the love of e.e cummings poems. We were brought on to design the launch materials and the overall brand look and feel.

THE Results

Increase in “request a demo” submissions

+326

Increase in “request a demo” submissions

+326

Increase in “request a demo” submissions

+326

Advertising.

The initial launch look took the light spring clothing and a literal perception on the models as flowers spring from soil mounds. We created vintage victorian area floral paintings that wove around the modes encasing them in whimsy.

Product Development.

In designing the launch’s creative direction and overall brand visual story, we developed a series of floral headdresses with custom silk and paper-made flowers that the models wore. The fashion team liked them so much that they integrated them into their line.