Identity. Market Strategy. Brand Book. Brand Imagery. Tone of Voice. Packaging.
PROJECT DETAILS
Working closely with the founder of Theorie, he challenged us to evolve the Theorie haircare brand into a full-scale lifestyle beauty brand. As a result, we developed the brand from just another “beauty brand” into a beauty brand focused on self-care and self-ambition. As a result, the product statement re-focused on the customer’s dreams, triumphs, and aspirations.
THE Results
Increase in “request a demo” submissions
+326
Increase in “request a demo” submissions
+326
Increase in “request a demo” submissions
+326
Product Design.
Theories standard bottles were an amber brown with colored labels. For this new incarnation and product lines, we launched lines of “clean” products in white bottles with pale colored labels and the introduction the aqua colored labels for the new body care products. The new additional product looks further drive the messaging of clean & positive living.
eCommerce Website.
Theories eCommerce website is an integration of the Theory aspirational lifestyle brand and product marketing. There are articles and profiles of users living their best lives and chasing dreams. We worked with this award-winning skincare and beauty leader to create a campaign that articulates its bigger mission and shows the world that through its products, community, and advocacy, it’s out to change an entire industry for the better.
Social Media.
Theorie’s social media presence is a continuation of the migration of Theory as an aspirational lifestyle brand and product marketing.
