Wild Boar at the Door

Naming.
Logomark
Visual Identity
Brand Book
Tone of Voice
Bottle Design
Website
App Design

PROJECT DETAILS

Wild Boar marks the launching of the 1st Italian-made whisky. Working with the Wild Boar at the Door founders, we created a brand that articulated the ethos behind the truffle-infused whisky. We combine the ancient culture of Tuscan wild boar hunting and the art of truffle hunting and encase it in Italian chestnut barrels. In addition, we created the name, logo, visuals, tone, and custom bottle and package design.

THE Results

Increase in “request a demo” submissions

+326

Increase in “request a demo” submissions

+326

Increase in “request a demo” submissions

+326

Package Design

We collaborated with grass artisans in Italy to assist us in the bottle design and created a classic textural bottle.

Logomark

The logomark derived from a folk legend of Zio Pino and his wild boar from northern Italy. The legend goes: Zio Pino owns one of the largest white truffle farms in the region. Years ago, there was no truffle on the property until he heard a tapping at his door one evening. He opened the door, and a single wild boar stood looking at him hungrily. So Zio Pino fed him. The next day he found several kilos of white truffle. The next evening there was a knock at the door again, the same boar and two friends. The next day several more kilos of truffle. That continued for weeks, and now to this day, he feeds upward of 52 wild boars every night, and in the mornings, he finds more truffles than anyone else in the region.