ABOUT.
EVERTHING YOU WANT to know about how our agency can
guide you to success.
We are rooted in storytelling and live at the intersection of media, entertainment, technology, and commerce.
Marketing is no longer about
the stuff that you make but
about the stories, you tell.
PROCESS.
HOW WE DO THE THINGS THAT GET US TO THE THINGS WE WANT
Stories and vision have the ability to move hearts, drive action, and build loyalty. But we also realize that businesses require not just a good story — you need strategic reporting and data modeling to make business decisions that win. So we strive for both. To us, the combination of stunning creativity and streamlined operations is what makes a digital marketing agency great.
1.
Research.
First, we focus on understanding a client’s business goals (short-term & long-term). Using those goals as our lodestar, we use a multi-level research process to fully understand the client’s product/service, current customers, potential consumers, competitors, competitive landscape, and more.
2.
STRATEGY.
Strategy is informed by an understanding of the business category, product insights, customer needs, and what we know about human behavior in general. Our marketing strategies leverage the most compelling truth about the product and the emotional relevance to the consumer.
3.
STORYTELLING.
Whether it’s a product, service, or brand, it needs a provenance: a history and a well-defined reason why the customer should trust, believe in and care about your brand. We create the product tone, guides, and stories that will resonate with consumers.
4.
Creative.
It’s the creative hook that draws people into the brand experience. Sometimes the experience is an affinity for the brand through mass communications; other times, the digital lure pulls them directly into a purchase funnel. The primary job of the creative is to stand apart from the sea of sameness that exists in most categories.
5.
LAUNCH.
The work is deployed to different media forms. We coordinate the launches to ensure that media forms a continuation of one another and earn maximum success.
6.
REVIEW.
Understanding the technology that’s used to tell your story is only the beginning. How technology fits into the lives of your audience is key.
The goal is to hit the target where it counts, with just the right arrow. And we have all sorts of arrows.
What does success look like,
what stories do we tell,
and how will it be measured?
CLIENTS.
CLIENT PARTNERS, WE HAVE THE PRIVILEGE OF HELPING REACH THEIR GOALS.
In advertising, one size does not fit all, and we discover a unique brand voice for every client. Therefore, we celebrate our wide variety of clients and thank them for allowing us to explore new and inspiring brand stories.
Compete with the immortals
PARTNERS.
OUR TECHNOLOGICAL COLLABORATIONS
The BHB Co. has unparalleled relationships with the leading tech and solutions providers in media and digital marketing; this gives our clients access to new opportunities and storytelling avenues before anyone else.
