For 30 years, The Captain Planet Foundation has been working collaboratively to engage and empower young people to be problem solvers for the planet. We partnered with them to create a fashion-forward logomark and campaign to highlight their zero waste fashion initiatives.
THE Results
Increase in “request a demo” submissions
+326
Increase in “request a demo” submissions
+326
Increase in “request a demo” submissions
+326
LOGOMARK.
To make the Captain Planet foundation appeal to the next generation of changemakers, reimaged the logo. First, we took the existing planet logo from the Captain Planet character’s chest and created a graffiti-style “tag” out of it. Then, moving Captain planet into a fashion-forward place, we updated the logo to reflect a hip, almost urban depiction of the mark, a better reflection of the high fashion aesthetic.
ADVERTISING
The “Upcycles” Campaign was created to create a mystery garnering excitement about the zero waste fashion initiatives and expand the organization’s reach to older demographics. We chose “upcycles” versus the more commonly used “upcycled” because we wanted it to be more of a call to action right now and for the future versus a past tense of something already done.
