DELOS

The DELOS Company

Advertising
Branding
Content
Catalog
eCommerece

PROJECT DETAILS

In partnership with the founder of The Delos Company, we reinvented the formulaic category area rugs and how the entire made-to-order rug customization process. Now, Delos affords interior designers and consumers quality, inexpensive, high-quality area rugs.

THE Results

Increase in “request a demo” submissions

+326

Increase in “request a demo” submissions

+326

Increase in “request a demo” submissions

+326

CATALOG

We produced, designed, and edited several years of the Delos printed catalogs. Each catalog gives the customer an aspiration and inspirational look into how they can design their homes using Delos’ made-to-order rugs.

MANUFACTUIRNG VIDEO

A robotic tufting arm technology is Delos’ primary rug manufacturing process. However, their business originally imported hand-knotted rugs from India and the Netherlands, so they thought the robotic tufting would de-value their product mix. So we created a manufacturing video that minimized the importance of the mechanical process and focused heavily on the human hand finishing the rugs.

Lifestyle VISUAL Storytelling

Another technique we employed in defining the quality of the Delos Rug is the lifestyle model and location selection. We placed the rugs in environments that confirmed the quality and design flexibility.