Partnering with John Carroll University, we designed a Commerical and advertisements that brought the university’s core ideas & creed to life: education is a pursuit in bravery.
THE Results
Increase in “request a demo” submissions
+326
Increase in “request a demo” submissions
+326
Increase in “request a demo” submissions
+326
Broadcast Commercial
We created a commercial that inhabited the overarching persona of the John Carroll University student. We focused on illustrating the bravery of refelective motovement through insecurity and self-doubt towards success.
Advertising
John Carroll University’s logo uses the Bottany Cross symbol, and the Jesuit faith is at the center of their educational pursuit. That said, our goal was to combine Jesuit tradition with current-day reality and focus on the bravery it takes to pursue higher education and faith. All imagery focuses on the beginning of a journey, an experience, or a moment of action meeting with reflection.
