There are rebrands, then there are rebrands – Parasol is a complete overhaul. They updated all their products and restructured their manufacturing and supply chains, and all that was left was giving them a new look and feel that was refined and friendly. A durable, timeless look would stand up to the tests of time and the outdoor furniture they produce. The logomark created for Parasol is simple yet elegant and warm and inclusive. It feels like the idea of your best vacation day.