TIAN JUSTMAN

TIAN JUSTMAN ATELIER

Logomark.
Visual Identity.
Brand Photography.
Broadcast.
Brand Book.
Print & Digital Advertising.
Website design & content.
eCommerce.

PROJECT DETAILS

TIAN JUSTMAN ATELIER started as a custom fashion atelier giving clients a custom fashion experience complete with cocktails, drinks, and gourmet treats while being fitted and experiencing the entire haute couture design process. We were brought on early in the planning stages to help concept the logomark and creative direction of the new luxury brand.

THE Results

Increase in “request a demo” submissions

+326

Increase in “request a demo” submissions

+326

Increase in “request a demo” submissions

+326

Logomark.

The art of patternmaking influenced TIAN JUSTMAN ATELIER logomark design. In addition, the duality of the name TIAN with forming the stem of the “T” provided a vast array of branding opportunities.

Haute Couture Campagin.

TIAN JUSTMAN ATELIER’s Couture brand is inspired by southern gothic literature: the tall antebellum houses and live oaks draped in Spanish moss. So we decided to make the ads and brand feel big, powerful, and romantic.

Ready-to-Wear Collection Campagin.

TIAN JUSTMAN ATELIER’s first foray from couture into a ready-to-wear collection. We created the campaign concept of train-hopping fashion vagabonds escaping fashion’s stuffy traditions and moving on to something innovative and new.